Both short-term actions, as well as long-term planning, are required to integrate e-commerce, and enterprise resource management (ERP). The integration data can be used to streamline sales and improve customer experiences. Additionally, it will help your company find more efficient and profitable ways to do business.
Why ERP Integration in E-commerce is So Important?
Establishing an eCommerce ERP integration connection can give your business valuable insights into how to generate additional income and increase profits.
A Few Tips to Make Ecommerce ERP Integration More Effective Today
We will show you some steps that can be taken to gain immediate benefits from your e-commerce ERP implementation.
Improve the Design of Your Website
A site redesign can be one of the fastest ways to improve your online ecommerce success. Your website redesign can make it easier for customers to find the products they need. Visitors will find what they need quickly on your site, which makes them more likely to return. To aid with site organization, you may use ERP data integration.
Customer Experience Improvement
A better website design can make it easier for customers to buy. However, ERP e-commerce integrations can help improve customer experiences after they have purchased.
Customers don’t like to call your business if they have questions about the status of their orders or their order history. Customers want the ability to search for this data and retrieve it from their websites.
Your ERP can be integrated with your e-commerce platform to share its tracking data. Your customers will have greater access to the information that they most often need.
It is possible to even set up automatic email messages that notify you when packages are being shipped or when an in-stock product becomes available.
Customers should be able to tailor their shopping experience at your online store. They will have access to the information they require. This data will be continuously available and updated when you have an ecommerce ERP integrated.
Maintaining Your Inventory
It is hard to frustrate customers than to have the product they want to be listed on your website but not in stock. If your online store has a few out-of-stock pages, customers will likely leave and move on to a competitor.
The inventory tracking capabilities that you get when you integrate your e-commerce and ERP packages will enable you to receive real-time information regarding product availability. This information alone will reduce the likelihood of you being caught unprepared by low inventory.
If you don’t integrate your ERP system with your website, you won’t be able to receive alerts when inventory levels drop. Without integration, it is possible to not get accurate and up-to-date data about inventory levels.
Adjusting Prices in Real Time
You can adjust your online store’s prices quickly by using data from the ERP integration.
You don’t need a sudden price increase by your supplier to surprise you. Failure to adjust your e-commerce website’s pricing to reflect the extra cost of purchasing products could cause your profit margin to be extremely low or even result in you losing money.
In the same vein, if your competitor recently decreased its price for a popular product, you may feel compelled to immediately drop your own price. If you analyze the data from your integration, however, you may discover that such an increase in price would result in a loss of product sales.